A lot of fledgling entrepreneurs today have that raw talent of providing the world the best products that could potentially grab the attention of interested consumers. What they usually do is create their own website, advertise on various social media platforms, etc.
At first, everything goes well - customers are happy, the workforce is enough, and facilities are sufficient for the market size. Unfortunately, as their market goes bigger and bigger, everything won't just cut it.
As they set themselves in the bigger stage, Bigger problems will arise. One of which will be RECOGNITION. Since they are new, either their products/services are so new and innovating that consumers will just turn a blind eye on them or would have second guesses towards their products. They just have plenty of competitors to deal with that it simply overwhelms them.
Usually when this problem arises, they invest more in paid ads. Only to end up throwing more cash down the drain and still falling short with the goals they've set.
What they fail to recognize is that there are plenty of tools that are affordable, if not free, that can be utilized and are very effective in marketing.
Such tools are Funnels, dashboards, likes, SEO, SEM, CTR, social boosts, earned media, native ads, etc. etc.. One of the tools that are highly effective yet underutilized is SEO or Search Engine Optimization.
Ever had a website where you listed all your products but just can't find it on Google when someone tries to search it? Well I have one answer for you: hire an SEO expert.
Here are the advantages of hiring an SEO Expert:
1. SEO Expertise
As the name suggests, SEO Experts stay up-to-date with the latest SEO techniques and solutions to ensure that they have the best techniques to employ when it comes to optimizing your site.
They will have the best practices for coding as well as optimizing the structure of your site.
They will analyze your website's performance, do keyword searches on what people are searching for in your industry. They assess the competitors and their strategies to see what and what's not working for them. SEO experts provide recommendations on what content should be added on your site and help devise a content plan that is search engine-friendly.
2. Time Savings
As an entrepreneur, TIME IS MONEY. Attempting to conduct your own SEO marketing will cost you time - Time that is supposed to be allocated in managing your business. One big reason why companies outsource SEO Marketing functions is to reallocate time spent on SEO to other tasks that are more related to managing the company.
Free up your time by hiring an SEO Expert to focus on the core competencies that are critical to your business operations.
3. Results Analysis
Even if your website is already optimized, SEO can only truly give you continuous positive results if analysis on your results is done regularly and making some tweaks accordingly. The metrics that require continuous monitoring include:
a. Keyword and Keyphrases ranking in searches
b. Conversion rates associated with search queries
c. Search engine referrals by search engines
Thru continuous monitoring, a drop in your search traffic can be diagnosed and dealt with immediately.
4, Better ROIs
When it comes to investing money in an inbound marketing strategy, it's important to do it correctly if you want to benefit from your expenditure. By hiring an expert to deliver specific, measurable goals you will definitely increase your brand recognition, improve your ROI, and spend more time and energy in actually managing the company.
5. Cost-Effective Operations
You can allocate funds on your expense column on optimization but unless you have unlimited funding, you could just be wasting your money. For SEO to be cost-effective, it needs to be an on-going, consistent process. An expert treats every page of your website's content as a campaign, optimizing it to reach target markets in different stages of the consumers' buying cycle.
By delivering quality on-page SEO services coupled with off-page optimization and strategic link building, your expert can help build you an online presence that seems organic to search engines.
6. Avoid Potentially Expensive Mistakes
It’s no secret that time is money, and this is particularly true when it comes to SEO. What ought to be an honest mistake can cause a massive problem with the search engine. For example, using your primary keyword a little too often or incorrectly naming the images in your blog posts can constitute over-optimization, even if it's unintentional. This can cause your website to be penalized and possibly blacklisted. Resulting in a massive blow in your company by losing traffic, a decrease in sales, and the need to spend more time and money to put the website and the company back on its feet in search rankings.
These are just a few of the advantages of hiring an expert to do SEO marketing for you. Simply put, SEO is not a DIY. Go hire an expert and let them do it right for you. It could save you all the headaches.