The novel coronavirus, also known as SARS-COV 2, is spreading all over the news today (pun intended). The disease, Covid-19, has tallied a total of 334,981 confirmed cases and 14,652 confirmed deaths. With a total number of 190 countries with confirmed cases (source: who.int). FYI, we have 195 countries in total with only 193 as members of the UN. World leaders, with their local health units, together with WHO are now working together to control and combat the spread of the coronavirus.
Government officials are now ordering civilians to be put on community quarantine and community lockdown as an effort to flatten the curve of the Covid-19 infections while doing their best to devise strategies to lessen the impact on their economies. But despite their greatest efforts, it's inevitable that Covid-19 is already impacting the world economy.
But one key area where it can take advantage of these quarantines and lockdowns is Online Marketing. Online Marketing companies can easily take advantage of this situation through SEO or Search Engine Optimization– That is to hire an SEO Expert.
Here are the reasons why:
1. Civilians are in lockdown
Government leaders are now implementing preemptive procedures on their civilians to ease the rapid spread of the disease. Such procedures are called:
a. Preemptive lockdown - what this means is that the government had instructed militaries and law enforcers to implement a preemptive action plan to address an unusual scenario – as with the case of Covid-19 outbreak, to ensure the safety and security of the people.
b. Community Quarantine - the government is instructing people to stay within their community. Restricting the movement of people and goods from coming in and going out from one place with the intention to prevent the spread of the virus. Preventing the movement of those who may have been exposed to the virus to prevent other people from contracting the disease.
These procedures will take at least a month and would last indefinitely until the pandemic has regressed or controlled.
2. People have more time to browse
Employees and students who are sent home to observe the procedures now have more spare time to check their social media and other platforms. They have more time surfing the internet, scrolling down posts, buying things online, and online window shopping. With human behavior like this, it's so easy to target potential leads and market products or services.
3. More Search Traffic
People under the procedures are now stuck in their homes with their iPads, iPhones, laptops, desktops and whatever device they could get their hands on to browse the internet and stay updated with recent events. With a properly optimized website that targets consumers, you can grab the opportunity of leading search traffics to your website. Strategic SEO Marketing is the way to do that. Through that, you can both increase brand recognition and increase search rankings all in one go. Doesn't that sound nice?
4. Statistics is your friend
With people stuck in their homes, bored and have nothing to do, they usually turn to their smartphones or tablets. With more bored people online, it's easier to grab your market. Here's why: let's say there are a million people online, and you were able to grab at least 5% of those 1 million. You now have 50,000 new potential leads on your website. Remember, that's just a very conservative example.
As a point of reference, there are 4 billion internet users (exact number: 4,574,150,134) as of December 31, 2019 (source: www.internetworldstats.com/stats.htm). That number was before the Covid-19 pandemic. Imagine how big your business can grow in a period of months by just getting a fraction of that number of internet users.
5. Because now is always the best time.
Think back to that time when you were just thinking of starting your business. Remember how much you really want that dream to become a reality. I know you will take every opportunity just to put that dream into realization. I remembered reading a book where it says: "treat your business as if it is your baby". Now that you have already made your business, it's time to nurture it and make it grow. Now that an opportunity has presented itself, grab it! Give your baby the best vitamin you could possibly give. Keep working on your dreams of building a successful business. And there is no better time to start working towards your dreams than right now.
In every aspect of our lives, opportunities come and go. If we keep on ignoring them, we might end up begging for it to come back. Let's face it when it's gone, it's gone! And realizing that it's gone is a very unpleasant feeling to endure. SEO Companies can help you get the job done. Just search SEO Company or SEO Services in Google and you will find one that is willing to help you.
Remember: the best time to do it, is now.